Q&A with Tracy Young, Co-Founder and Account Director of Pyper Young
This week's Q&A is with Tracy Young, Co-Founder and Account Director of Pyper Young. Tracy talks about moonshine, basic human motivations, and not taking yourself too seriously.
Q. Tell us a little about yourself and Pyper Young.
I’m a 5’4” redheaded Taurus. I’ve been called “Red Sonja” by some . . . but I digress. Throughout my 15-year career I’ve helped hundreds of businesses improve their advertising efforts through positions held on the media side of the industry—at CBS, Hearst, iHeartMedia to name a few.
I launched Pyper Young with my partner, Kelly Pyper, in 2012. We’re a full-service boutique agency in downtown St. Pete. We’ve loaded Pyper Young with a supremely talented—if somewhat quirky--team of ad agency pros. Our agency is a fun place, and we’re hungry to win. At the end of the day, we’re simply gifted storytellers on a mission to better our clients’ businesses, brands and the people they reach.
Q. What do you do for inspiration?
Google. Or head to the beach.
Q. What is your all time most memorable moment at Pyper Young?
Our parties are a blast. At our anniversary party we played Cards Against Humanity and cracked open some moonshine. Let’s just say, insanity ensued.
Q. What’s your favorite project you’ve ever been involved with?
The Museum of Fine Arts gallery renovation campaign--“I just had some work done.” The campaign was creative, comprehensive and whimsical, and it benefitted an important community institution. Plus it won an ADDY Best of the Bay award to boot.
Q. What does the next 10 years of advertising look like to you?
Pyper Young continues to evolve, along with our client base and the communications field. There will be exciting new ways to meaningfully engage consumers and we’ll be working to take a leading role in its advancement. But we also recognize that the same basic human motivations, needs and desires that have existed for thousands of years will still be at play as the future unfolds.
Q. What’s your favorite thing about working in the Tampa Bay area? What do you think Tampa Bay has to offer that other cities don’t?
I often refer to the region as a “big town with a small town attitude.” I love our size--and we have everything to offer that the Top 10 does in terms of arts and culture, cuisine, entertainment, sports and a rich heritage too. Plus, our office is located above Mastry’s, the oldest bar in St. Pete—gotta love that.
Q. If you weren’t working in advertising, what would you be doing?
I smile a lot and I’m a generally happy person, so I think I’d make a great Walmart greeter.
Q. What advice do you have for students/people just starting out in advertising?
Identify mentors in your field so you have people that can guide you throughout your career. Always be learning and willing to take risks. Oh, and get a good therapist--you’ll need one.
Q. Where can people connect with you or learn more about Pyper Young?
firstname.lastname@example.org or 727-873-1211
Q. What was your first project?
I did a regional project for Target called “Kick Back to School” to support their new Target cards. Yup, I’m old.
Q. What’s one thing you couldn’t live without?
Well, let’s make it two things: my kids and my hair product.
Q. Before you go, is there one last piece of wisdom you can drop on us?
It’s only advertising. We’re not saving any lives. Take yourself seriously, but not too seriously.